Tuesday , 14 August 2018

Tag Archives: Social media

Social media and users’ opinions on hotels and restaurants

Foto: BrasserieSixty6

According to a study by the global marketing consulting firm J.D. Powers, 50% of travellers check other users’ online comments before making a reservation. But how reliable are the recommendations to be found on forums and social networks? Are they all genuine or are they easily manipulated? How do travellers use other travellers’ references? Some data on TripAdvisor’s users The website TripAdvisor includes reviews of as many as 290 million tourist establishments and attractions all over the world and has 350 million new visitors per month. This makes it the ... Read More »

I am in the hotel and catering trade, should I be using social networks?

Social Media restaurantes hoteles

If you have a restaurant, hotel, holiday house… and you have not yet got a social network profile, don’t worry. In the following post, we share a few tips to help you decide whether or not your business should use social network. A constantly changing digital and social world For more than 15 years, huge changes have been taking place in the world of business and information consumption. In 1991, internet revolutionised the world and since then communication media have been changing furiously. We heard the term ‘social media’ for ... Read More »