9 February, 2021
The digital receipt and its advantages for restaurants
Over the last few decades, we have witnessed the gradual digitisation of all aspects of our daily lives. The situation in recent months has accelerated this process, especially in certain sectors such as the hospitality industry.
In addition to the digitalisation of the restaurant menu, another measure that many businesses are incorporating is the digital receipt, something which has been fully accepted, above all, by the younger, more digital generations, among whom being environmentally-friendly carries a lot of weight.
The paper receipt is still the most widely used at present, therefore, implementing digital receipts involves explaining to customers how it works and, furthermore, as FACUA points out, replacing paper receipts with digital receipts is a measure that the law only allows if the consumer is in agreement.
With this in mind, it should be noted that restaurant customers can benefit greatly from the digital receipt. It doesn’t get misplaced in the wallet or end up directly in the bin; the consumer can save it directly in their email, and it cannot be lost or damaged.
Leaving aside the benefits for customers, the implementation of digital receipts also has a number of advantages for restaurants and cafés, among which we highlight:
- It modernises the image of the restaurant by using the latest technology.
- It also contributes to the positioning of the establishment and its commitment to reduce its environmental impact, both by eliminating the use of paper and by reducing its carbon footprint.
- In relation to the above, it also reduces costs by saving paper and ink or thermal paper.
- It increases the restaurant’s customer database, as an email address is needed to deliver a digital receipt. Those who opt for a digital receipt will have to leave their contact email (respecting GDPR), and they can also choose to subscribe to the restaurant newsletter and to receive offers from it; a good way to generate customer loyalty.
- Incorporating digital receipts also streamlines the restaurant’s accounting process, as it groups and sends all receipts directly to the accounting team.
As with any other technological change, it seems that the implementation of the digital receipt will take some time. While we are all adapting, here is a brief summary of the pros and cons of paper and digital receipts: